*Chapel Hill, NC — July 7, 2025* — In a stunning yet celebrated move, the University of North Carolina at Chapel Hill (UNC) has officially announced the appointment of former Tar Heels star and two-time NCAA champion as the new Athletic Director, following the resignation of longtime AD Bubba Cunningham.
The appointment marks a new chapter for UNC athletics, bringing home one of Chapel Hill’s most beloved sports figures to lead the department into a new era. The name that has Tar Heel Nation buzzing? **Raymond Felton**—the former UNC point guard who helped guide the Tar Heels to the 2005 NCAA championship and remains an icon within the program.
Felton, who spent over a decade in the NBA following his college career, has remained closely connected to the university and the basketball program. His appointment signals UNC’s commitment to preserving its storied traditions while infusing fresh energy and leadership into its athletic operations.
### A Natural Leader Returns Home
Raymond Felton’s legacy in Chapel Hill is undeniable. As the floor general of Roy Williams’ 2005 championship team, Felton not only showcased elite talent but also the leadership and poise that defined his playing days. Since retiring from the NBA, he has remained active in youth basketball development, broadcasting, and mentorship roles within the Tar Heel community.
UNC Chancellor Kevin Guskiewicz praised Felton’s deep understanding of the university’s culture and values during Monday’s announcement.
> “Raymond is more than just a champion on the court—he is a champion for Carolina values,” Guskiewicz said. “His passion, integrity, and vision for the future of our athletics program made him the ideal candidate to lead UNC into its next chapter.”
### Bubba Cunningham’s Resignation and Legacy
Bubba Cunningham, who served as UNC’s Athletic Director since 2011, announced his resignation earlier this summer after a transformative tenure marked by facility upgrades, fundraising success, and academic excellence among student-athletes. Cunningham, 62, oversaw numerous championship runs across various sports and helped steady the program through NCAA investigations and a shifting collegiate landscape.
While the reason behind Cunningham’s departure has not been officially disclosed, sources close to the program indicate it was a mutual decision aimed at ushering in new leadership at a critical juncture in college athletics.
### Challenges and Opportunities Ahead
Felton takes the helm at a time of immense change in the NCAA, with Name, Image, and Likeness (NIL) legislation, conference realignment, and student-athlete empowerment reshaping the collegiate sports landscape. He’ll be tasked with navigating these challenges while maintaining UNC’s competitive edge across all sports.
In his introductory press conference, Felton expressed gratitude, humility, and optimism.
> “This university made me who I am,” Felton said. “To be entrusted with the future of Carolina athletics is the honor of a lifetime. I’m committed to excellence—not just in wins and championships, but in the development and well-being of every student-athlete who wears the Carolina blue.”
Felton emphasized collaboration with coaches, alumni, and student-athletes, vowing to keep Carolina’s proud tradition at the forefront while exploring bold, innovative solutions to modern challenges.
### Tar Heel Nation Reacts
Social media exploded with excitement following the announcement, with fans, former teammates, and even rival programs offering congratulations. Many praised UNC’s decision to “keep it in the family” by appointing a figure so deeply woven into the program’s fabric.
Former teammate and current UNC assistant coach Sean May tweeted, “Couldn’t be prouder of my brother! He’s going to lead with heart and hustle—just like always.”
### Looking Ahead
With Felton at the helm, UNC enters a new era filled with anticipation and hope. As the athletic department prepares for the 2025–2026 academic year, all eyes will be on how the new AD balances tradition with innovation—and whether another championship legacy can be born under his leadership.
One thing is certain: Chapel Hill’s favorite son is home, and he’s ready to lead.
